For Gramedia’s 53rd anniversary, Herzven was invited to create a mural under the campaign theme “Lebih Dekat”, celebrating connection and community through bold storytelling. His large-scale work featured Indonesian endemic animals—symbols of culture, identity, and imagination—layered in his signature vibrant style to embody the joy of discovery.

Beyond the wall, the collaboration extended into exclusive merchandise, with Herzven’s illustrations adapted across limited-edition products that brought the campaign into readers’ daily lives. This dual approach—public art and collectible design—allowed the project to reach audiences both on the street and in-store, reinforcing Gramedia’s role as a cultural hub while showcasing Herzven’s ability to translate his visual language across mediums.